Sadiq Khan, London’s first Muslim mayor, announced Monday that “body shaming” advertisements will no longer be allowed in London’s public transport.
Adverts which put Londoners under pressure over body image are to be banned from the Tube and bus network.
Sadiq Khan announced that Transport for London would no longer run ads which could cause body confidence issues, particularly among young people.
The Mayor, a father of two teenage daughters, warned the ads could “demean” women and encourage them to conform to unrealistic or unhealthy body shapes, reports the Evening Standard.
TfL’s new advertising policy, which does not include all images of people in their underwear or swimming gear (yet), is only expected to affect a handful of the 12,000 adverts a year which run across the network, including at bus shelters and on-street sites.
Well, an implementation of Sharia (Islamic law) clearly has to start somewhere, which obviously is the mayor’s ultimate goal, and those who cannot see it yet, will eventually.
Step by step. This is just a first step.